Fawcett Society

Acumen took to our project with gusto and delivered more than we could have hoped. Charlie Woodworth Communications Manager, Fawcett Society

Our Brief

The Fawcett Society is the UKs leading campaigning organisation for women's rights and equality. They approached us to develop refreshed branding, an online communications strategy and a newly designed website that would be the centrepiece of their online campaigning activities for years to come.

Our Approach

Having gained an insight into the Fawcett Society’s key audiences and an understanding of the organisations’ key strategic objectives, we worked closely with the communications team to develop a brand refresh and design direction that would complement their work across a variety of stakeholder groups.

We then set Fawcett up with an easy-to-use, open source content management system - Wordpress, which we customised to allow the easy creation of a number of different content types and calls to action, marrying the design and functionality to ensure the right balance of content flexibility and user experience across mobile, tablet and desktop devices.

We also implemented a custom resource library, instantly giving the organisation a searchable, accessible online archive.

The Result

The launch of the website on international womens day was met with a significant amount of positive feedback on twitter and the Fawcett Society’s Facebook page. You can see a selection of these below.

What we did

  • Brand Refresh
  • Strategic consultancy
  • Web Design
  • Responsive HTML/CSS
  • Customised Content Management
  • Hosting/Web build

Feeling the Love

A snippet of some of the lovely feedback we had from the twittersphere.


@rosienw6
@ WELL DONE! Great new website. I shall join today!
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@nellefant
Love the new mobile-friendly @ website, launched today! Reminds me, need a "this is what a feminist looks like" tee for baby
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@jon_pratty
Looks good. Mobile friendly, too. RT @ Fawcett Society launched brand new website. Congratulations! http://t.co/dIDsViIXso
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@28TooMany
Congrats @ on your fab new website. No wonder you were excited about it when we met at SOAS last week http://t.co/xpa6T4mSLx
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@chick_jenni
@ Love the new website + finally got around to joining *hangs head in shame for not doing it sooner* #IWD
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@vmrampulla
Really like the new @ website launched today - go visit it, then join up! #iwd2013
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@OxIntWomensFest
Love the new @ website and looking forward to marching @ under the Oxford Fawcett banner! #IWD
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@NewnhamAssocs
Congrats to @ on yr new website & remembering Millicent Fawcett who gave help/advice 2 Newnham College Cambridge #IWD #sisters
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@MKemple
Loving @ new website to mark International Women's Day yesterday - get involved! #WomensDay http://t.co/XSVs8lqHIb
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@SocialPolicyUoB
#socialpolicy – International womens day continued! @ launch fab new website http://t.co/uYlVa8kDfq
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@Scallycampbell
Love the new @ website! What better day to join them than #IWD13 ?
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@Nicobobinus78
And @ for fab new website supporting us to make 'Real Change for Women' http://t.co/ln2uOHO9kD - go get involved! #IWD
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@DarcyBancroft
Hello. Darcy here. For #IWD @ has a re-vamped website. http://t.co/OFQ0AP5JXV Check it out. Now.
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@Samsmethers
"@: Liking the new @ website very much." Me too. Grt stuff. Well done @ !
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@RainbowMurray
Brilliant new @ website: check it out! http://t.co/8L94AyProa
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@ScarletHarris
Liking the new @ website very much.
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@suswatibasu
Liking the @ new website. Just in time for International Women's Day http://t.co/M0GyReQvhK #IWD
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@PeterMHall
@ love the new website. Happy IWD
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@HannahLLawrence
@ love the new website. Amazingly done and a great addition to International Women's Day! #IWD
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@WFTV_UK
More #IWD excitement as our friends @ have launched a shiny new website! Take a look here http://t.co/739RQF3jEy
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@marisahowes
Check out the great new @ website - launched today #IWD2013
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@MsBathtubGin
For #IWD @ has a re-vamped website. http://t.co/mHmpD8yORr Check it out and try tell me you're not a feminist.
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@Snow_phie
Check out @'s new website - brilliantly done for a brilliant cause! http://t.co/6Hzu2PRCCH
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@BryonyTimms
Great new website @ Take a looksy for #IWD and take action on UK #womensrights http://t.co/E3wt6tJiCF #CSRwomen
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@randerssays
Check out the @ 's new website!
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@JessicaValenti
Very nice! RT @: Lovely new @ website for IWD http://t.co/6IsWybSCg6
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@OxIntWomensFest
Love the new @ website and looking forward to marching @ under the Oxford Fawcett banner! #IWD
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@JaquiBean
@ ace new website - well done to all the team! Keep being revolutionary, and have a happy #IWD!
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